In our blog - The A to Z Guide to Start-Up Business Essentials .... “N” was for Networking. This week we are going to drill down and take a look at why we network and some of the things you should and shouldn’t be doing!
Whether or not you are a natural communicator or the thought of walking into a room full of strangers fills you with fear, there are a few things that you should know when it comes to the subtle art of business relationship building. As a business owner - or even as a representative of the company you work for, networking is an essential tool in finding and developing long standing relationships with like minded organisations.
As marketing tools go, networking is one of the best. In a world that is so driven by technology - you can’t beat seeing and speaking to “an actual human”! There are numerous types of networking platforms. These include conferences, awards, breakfasts, coffee mornings, after work drinks, wine tasting - so on and so forth. There are also more specialist networking events such as golf days, five aside football meetups, mum only lunches and quiz nights!
WHAT ARE THE BENEFITS?
Networking has the ability to open many windows and doors to anyone, at any stage of their career. Meeting and talking to the right people can earn you free advice, offer you a platform to promote you and your business, can instigate word-of-mouth referrals and if done correctly, networking has the potential to gain you credibility, trust, professionalism, knowledge and expertise. The added bonus is that you may even develop long lasting friendships that transcend business.
We have compiled a list of what we believe are some of the more important factors to consider when you are out and about strutting your stuff.
DO’S
Put your best foot forward – There is no benefit sitting in the corner by yourself. Don’t be afraid to say hello to people around you. The chances are they are just as nervous as you.
“Elevator Pitch” – Be quick, concise and accurate when describing your business. Ensure you engage your listener from the get-go and make it memorable. We recommend that this lasts no longer than 30 - 40 seconds.
Business cards – Make sure you have more than enough with you as they are a great way to exchange details, as well as allowing you a way of reconnecting the following day. One great little tip, is to jot on the back of your card the time and place you met the person (and even any distinguishing features or personal facts they shared with you).
Follow up – What's the use of meeting people if you don’t follow up afterwards? Strike whilst the iron is hot. Think about asking if they would like to meet up over a coffee so it feels a little less formal than going straight for the “big sell”.
Listen and learn – This is a valuable lesson in life and not just business. Take time to learn from others’ experiences.
Quid-pro-quo – You cannot expect to get something without offering anything in return. Offer free help, favours, advice or reduced cost services.
Patience is a virtue – Networking is developing strong, long-standing business relationships. Don’t expect to reap the rewards immediately. Good things come to those who wait. Some of the greatest partnerships have been built over significant amounts of time.
Prepare questions – Anticipate the kind of people you are likely to meet and think about what you would like to ask them, what you would like to learn from them.
DON’TS
Don’t be timid – and only talk to people you already know. Networking isn’t just for the flamboyant big-shots or charismatic colleagues.
Don’t only speak to one person – The more the better.
Don’t be afraid to ask questions – Everyone is scared of appearing ignorant or stupid but there’s no need. The vast majority of people will relish the opportunity to peacock their knowledge and expertise, so make sure you ask as many questions as you can.
Avoid overzealous self-promotion – this tactic is more likely to annoy than build valuable relationships
Don’t forget to follow up – this is so important, we’re saying it twice.
Don’t get drunk – Especially at the more informal meet-ups, there is the chance they will be serving alcohol. Even though a little Dutch courage can help the confidence, appearing intoxicated is the worst thing you could possibly do.
Follow these rules and you won't go far wrong! And once you get on the circuit, you will find these events are more like a social with your friends! Stick to it and you will soon
reap the rewards!
However, still scared? Still can’t face it? Need to do it, but don’t have the time or events clash? Then we can help!
1st Thought Business Support can help you with all of the above, and with plenty of experience building connections, can attend on your behalf, or with you if you need support, and can start connecting and networking online for you.
Thanks for reading :)
Georgia
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