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  • Writer's pictureGeorgia Clarke

Six ways to adapt to change as a small business

Want to future-proof your business? Discover our top tips on adapting to change, from training to using business development consulting, so you can be more agile.


There has never been a more competitive time to be in business. Markets move at lightning speed, and there always seems to be a new idea or technology looking to disrupt your sector. Add to that the global uncertainty caused by Covid-19, and you may be wondering how to keep one step ahead and future-proof your business. With these six top tips, you can stay agile and make sure you are in the best position to adapt to change, no matter what form it takes.

1. Build skills

As a professional, you know the importance of evolving with your business, and that means identifying your skills gaps and being open to learning, too. You are the most important cog in the machine of your business, so keep advancing your own abilities. If you have a team, look ahead and see what skills they may need to keep the company ahead of the competition in the future. Invest in that training, and you won’t just be prepared for market changes, you will also increase staff retention, avoiding unnecessary disruptions to the team.

2. Embrace technology

Whether you’re ahead of the curve or a little more old-school, technology is undeniably a core element of present-day business. Rapid digital advances have given us the tools to streamline how we do business, whether it is automating areas that are too time-consuming to do manually or using CRM tools to manage customers better and increase sales. If you’re feeling overwhelmed by the many options out there, consider hiring a small business consultant to conduct an audit of your business, and make key suggestions.

3. Respond quickly

The principle of a quick response doesn’t just apply to client emails. You also need to be responsive to new scenarios and challenges that arise. If something changes in the market, keep your customers informed even if you don’t have a solid plan of action yet, we saw how important that was with Covid-19. And if a product or service is failing to sell, don’t be afraid to let it go and concentrate on what is bringing in the money.

4. Know your niche

What makes you different from the others in your field? Knowing what makes your business unique can help you build your brand, target the best clients, and focus on the right goals. While it can be tempting to continually try to add new products and services to expand your brand, it is often best to stick to what you know and do it well, so your customers always receive exceptional service.

5. Diversify revenue streams

Business is never static, and one of the best ways you can remain agile is to diversify your revenue streams. That doesn’t necessarily mean offering more services, it means looking at what does well for you and finding new ways to package it up and help build alternative revenues through passive income.

6. Hire a consultant

You may know all the ins and outs of the daily running of your business, but a fresh set of eyes could bring new perspectives you hadn’t anticipated. Hiring a small business consultant can help you identify which products you should phase out, the best new CRM tools for your business, or suggest new directions where you can expand.

Conclusion

In times of such significant global changes, being pro-active, building on skills, and following expert advice will not only keep you above water but riding the waves of change. Future-proofing means looking at your business with an objective eye, assessing what could change, and making sure you have everything in place to deal with it quickly, efficiently and with minimum disruption.

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